We measure how often a business appears, and how well it's described, across the searches and AI answers its customers actually use — then we do the work to improve both.
Start anywhere with a free Search Presence Scan.
Search Ownership is the degree to which a business appears, influences and wins across the searches and AI answers that matter to its customers.
It is deliberately not a claim about controlling Google or steering an AI model. Nobody can do that, and any firm telling you otherwise is either confused or lying. What a business can own is the quality, consistency and credibility of everything these systems read about it — and that turns out to determine most of the outcome.
Visibility was the old word for this, and it's no longer sufficient. Visibility asks whether you can be found. Search Ownership asks how much of your market's attention you actually hold when a customer is deciding — how often you're named, how accurately you're described, how strongly you're corroborated, and how you compare to the businesses named beside you.
Every engagement runs on the same four measures. They roll up into the Search Presence Score, and they're the vocabulary we use in every report so nothing is hidden behind jargon.
How often you appear at all across the questions your customers ask. The blunt first measure: are you in the room or not?
Whether what's said about you is correct. Wrong hours, closed locations, services you don't offer and prices you never charged all cost you customers silently.
How strongly your claims are corroborated by sources other than your own website. This is the slowest to build and the hardest for a competitor to take from you.
Your presence measured against the specific competitors named alongside you. The number that turns a marketing report into a business conversation.
Our working method is published rather than kept mysterious. It runs in a loop: measure the four components, find the widest gap against named competitors, fix the underlying cause, then measure again the following month.
We call the widest competitor gap a Discovery Gap — the set of questions where rivals are being recommended and you aren't. It's usually the most useful page in the report, because it converts an abstract marketing problem into a specific list of things to go and fix.
The Search Presence Score is a 0–100 roll-up of the four components. It appears on every report and it is the thing we are paid to move.
The same method, packaged for two very different buyers.
We do the work for you: baseline audit, monthly monitoring, accuracy corrections, content and citation work, and a one-page report you can actually read. Plans start at $397 a month with no annual contract.
We give you the service to sell: the method, the audit process, client-facing reports, pricing guidance, sales material and the fulfillment workflow — so you can add a recurring line to accounts you already hold, without building any of it.
No. Nobody does, including the companies running the models. We change the inputs those systems read about you — accuracy, consistency, structure and third-party corroboration — and we measure what happens to your presence as a result. Anyone selling guaranteed AI rankings is selling a story.
It shares tools and some tactics with local SEO, and we'd rather say so than pretend otherwise. The meaningful difference is the target: a generated answer naming two or three businesses behaves nothing like a ranked list of ten. That changes what's worth doing, what's worth measuring, and what counts as a result.
It doesn't, for us — the components are where the work happens. The score exists because a business owner needs one number to know whether the money is doing anything, and because a single figure survives being forwarded to a partner or a board in a way that four charts don't.
Nothing. We deliberately avoided naming any of this after the current technology. Coverage, accuracy, trust and share of answer describe the customer's problem, not this year's acronym, and they'll still make sense when GEO and AEO have gone the way of every other three-letter category before them.
One free scan, about a minute, no card. It's the same diagnostic we run at the start of every paid engagement.